Is your ED evaluation process kinda crappy? 

Any of this sound familiar . . . ?

In the nonprofit sector, ED performance evaluations are often inconsistent, unclear, or completely absent. With no internal HR team and limited capacity, Boards are left to figure it out on their own. The result? A process that feels vague, reactive, and unhelpful, for everyone involved.

For Boards:

• You’re not sure what a good evaluation process should even look like

• You want to support your ED, but don’t want to overstep or micromanage

• You avoid hard conversations because it's uncomfortable and there’s no structure 

• You worry you’re not fulfilling your fiduciary duties, but you don't know what you're missing

For EDs:

• You’re leading without clear expectations or feedback from the board

• You feel unsupported or misunderstood by the only people who you can confide in

• You’re unsure how your success is being measured, and the goalposts are always moving

• When you do get feedback, it often feels personal and subjective, without room for dialogue

Most nonprofits don't have a system that works. 

You don't have HR or governance expertise in-house. There isn't a budget for hiring a consultant. The 'best practices' that you find on the internet are ineffective. And the templates you borrowed from another organization need a lot of work.  

So here's what happens . . .

Without a clear, fair, and supportive performance process, trust erodes. Tension builds. And the relationship at the heart of your organization’s success - between the Board and the ED - starts to break down. The ED doesn't get the clarity and structure they need to lead effectively, and the Board isn't able to meet its governance obligations. Ultimately, the lack of process increases risk for your organization, and undermines your equity goals.

The Nonprofit Executive Performance Management Hub changes that.

How the Nonprofit Executive Management Hub helps

What most nonprofits are stuck with:

❌ No one knows how to approach a meaningful ED evaluation

❌ Evaluation is just a backward-looking, box-ticking exercise

❌ EDs are unclear on how they’re being evaluated

❌ Boards worry about overstepping or creating conflict

❌ Reviews are vague, rushed, or skipped entirely

❌ Boards are left guessing about their governance

What's possible with the Hub:

✅ A meaningful, effective and easy to follow process 

✅ Ongoing dialogue that supports leadership and drives impact

✅ Shared goals, clear metrics, and a focus on growth

✅ Transparent, collaborative process builds trust and alignment

✅ A consistent approach with documentation and follow-through

✅ Clarity and peace of mind around the Board's fiduciary duty

Here's how it works

Implementing a thoughtful ED performance management process doesn’t have to be complicated. The Hub is designed specifically for small nonprofits, so it's easy to set it up, align your team, and implement the system. 

Accessible pricing for small organizations

We know what it’s like to lead a nonprofit without the luxury of in-house HR or a big consulting budget. That’s why we’ve made the Nonprofit Executive Performance Management Hub as accessible and practical as possible.

🤔 Not sure if the Hub is right for you?

Not sure your organization is ready? Start with the free Board Training. It will help you make an informed decision about whether the Hub is right for you.

Worried about the price? If you hired a consultant to put a process like this together for you, it would cost $6000 - $9000. The Hub offers you comparable value for a fraction of the cost.

Think your organization is too small? This was designed for small and mid-sized nonprofits, organizations with small teams, limited capacity, and big missions.

Afraid it’ll collect dust? We’ve included video walkthroughs, a customizable workplan, and ongoing support to make implementation easy, even if this is your first time doing ED performance management.

🔐 7-Day Refund Guarantee

We want you to feel confident in your purchase, and we know that supporting nonprofit leadership means starting from a place of trust. If you buy the Nonprofit Executive Performance Management Hub and realize that it’s not the right fit for your organization, just reach out within the first 7 business days after your purchase. We’ll happily refund your full payment, no hassle, no hard feelings. 

💖 Why you're going to love the Hub 💖

Purpose-Built for Nonprofits
Designed specifically for the complexity of nonprofit leadership, not patched together from corporate HR systems that don’t fit your reality or culture.

Made for Small & Mighty Teams
Built to match the scale, pace, and capacity of small and mid-sized nonprofits, because small organizations deserve great tools too.

Built to Last (and Adapt)
Simple to sustain across board transitions, leadership changes, or shifting priorities; this isn’t a one-time fix, it’s a long-term solution.

Supportive, Not Punitive
Moves beyond checkbox accountability to foster shared goals, learning, and trust between boards and EDs.

Rooted in Real Values
Equity, transparency, and purpose aren’t just buzzwords, they’re baked into every template, policy, and process.